Media Plan Of The Year
- SEC AB – Male and Female – 25 -34 years of age – Tier 1 markets were targeted.
- People who are familiar with online shopping – but are not regular and not shoppingdue tocertainbarriers and apprehensions were to be convinced.
- 5 states 16 cities bombarded were with the Flipkart messages.
- Approx. 500 sites and 2 LacsSq.Ft.Area covered the streets of the respective cities.
- States covered were Punjab, UP, MP, Chhattisgarh& Gujarat.
- The idea was to Inducebehavioral change with respect to online shopping and get new customers and increased visits to Flipkart.
- The campaign Addressed barriers and apprehensions of consumer for online shopping.
- It created excitement and reliability around online shopping through an innovative approach. LED were put in 3 cities which kept on updating the no. of visitors on the website.
- Hoarding were placed across cities on busy streets, outside malls and colleges to get the people online
- Media was strategically placed in few locations where waiting time was more so as to get immediate hit on the site.
- Apprehensions of the consumers were effectively addressed.
- The campaign cities showed an increase of close to 10% in units. Visits on the website across platforms grew by 23 % ( Source : Flipkart).
- These were Amazing ideas, brought to life by a splendid creative, publicized by stupendous advertising and effective displays.